for Superteam projects
Your product is real.
Your story isn't doing it justice.
A 10-day brand-comms sprint that locks the foundation underneath your launch: positioning, narrative, founder voice, and the toolkit your team uses to go to market.
X Bio &
Elevator Pitch
Founder
Origin Story
Brand
Narrative
Manifesto
Five
Big Ideas
Trusted by the funds backing the next wave.
NextGrowth's crypto knowledge and hands-on approach were impressive. When we see the need, we refer NextGrowth now to portfolio companies to kickstart their brand strategy. NextGrowth's crypto knowledge and hands-on
approach were impressive.
When we see the need,
we refer NextGrowth now
to portfolio companies to kickstart their brand strategy.
Branding consulting for a blockchain venture investment firm. Brand system, positioning, and narrative framework, delivered as a pilot to evaluate fit for portfolio companies.
Your product ships in six weeks.
Your story is still a draft.
You went straight from product to distribution, and it doesn't compound, because the
story underneath was never built. You feel it at every stage of the project.
Bleed / 01
You're ignored
by investors
VCs and angels never come back after the discovery call simply because your story isn't good enough to justify the ask.
Bleed / 02
You can't
retain attention
Worse products outperform you and steal the spotlight, capitalising on market moments while
your ICP walks past you.
Bleed / 03
You overpay
for visibility
Organic growth never comes, because nobody understands what you do. Acquisition costs climb
to compensate.
Bleed / 04
You can't attract
top talent
The best people aren't only chasing a higher salary, but also
a clear project mission. A real brand-comms strategy makes people want to join, so you stop chasing exceptional talent.
Bleed / 05
LLMs leave you
out of the answer
ChatGPT, Claude and Perplexity can't
describe your product, which limits discoverability exactly where buyers
and investors now do their research.
Distribution without a locked
story is just noise at scale.
Story is the only marketing asset that compounds across channels. Every other lever, KOLs, ads, PR, community, is downstream of it. Build the upstream layer once so every dollar after works at full capacity.
of investor “no’s” at the seed stage cite “we didn’t fully get what they were building.” Founders rarely cite this, because investors rarely say it out loud.
Founders who can articulate their project in 30 seconds raise faster, hire better, and retain users at higher rates.
are now a primary discovery channel. If Claude, ChatGPT, and Perplexity can’t describe your product clearly, partners and investors who research you through them leave with the wrong impression.
Story is the only marketing asset that compounds across channels. Build it once, and every dollar you spend after works at full capacity.
Four core deliverables.
One locked story.
The foundation underneath your launch, your fundraise, your hiring, your community.
Six core artifacts delivered in a Notion or Drive folder your team builds from for months.
Deliverable / 01
Positioning document
Your position in one sentence, in X bio and
elevator-pitch formats, plus the differentiation that makes it defensible.
Deliverable / 02
Founder origin story
The version you tell on a podcast, on a
stage, in a founder profile. Locked, repeatable, built to compound across your personal brand.
Deliverable / 03
Brand narrative & manifesto
The 250-word emotional version of your
story, repeated by your team, quoted by your community, remembered by your audience.
Deliverable / 04
Five big ideas
Content angles, sales-conversation openers, and threads your team can build around for months after the sprint ends.
One workshop. Ten days.
Then it's yours.
Around 2.5 hours of live time from you across 10 days. Everything else is async, shipped in sequence with two iteration rounds per deliverable.
-
Day 190 min · live
Founders' Workshop
A structured deep-dive with Nick and Serge. We extract the project's core: what you're building, who it's for, what makes it different, and the founder's story behind it.
-
Days 2–8async
Delivery + iteration
We ship deliverables in sequence. You give feedback async, written or Loom. Two iteration rounds per deliverable, plus one mid-sprint Loom check-in from us.
-
Day 930 min · live
Handoff call
We walk through the system together, take your questions, and show you exactly how to use each artifact.
-
Day 10delivered
Final files
Six core artifacts, plus a Notion or Drive folder your team can build from going forward.
-
Total~2.5 hrs live
Then you run it.
About 2.5 hours of live time from the founder across the 10 days. Everything else is async, and the finished system is yours.
Built for Superteam projects
about to go to market.
ARCHETYPE / 01
Launching soon
A Superteam project preparing to launch, raise, or come out of stealth, and the story needs to be locked before the first public surface goes live.
Archetype / 02
Going public-facing
You're heading onto podcasts, a fundraising tour, or public interviews, and you need one story you repeat instead of three you improvise.
Archetype / 03
The Raiser
You’re raising a round, and you need the vision and product turned into a story investors actually understand on the first call.
Archetype / 04
Distribution won't convert
Your distribution feels like it isn't landing, you suspect the story is the issue, and you want your next marketing dollar to compound.
Pre-product teams with no MVP yet · founders who want someone to “handle marketing” · teams looking for distribution help: KOLs, PR, paid ads · anyone hoping for “growth hacks”
If that's you, we'd be taking your money for something you don't believe in yet. No hard feelings.We've run this playbook firsthand.
Between us, 40+ projects and eight years inside crypto marketing agencies.
We built NextGrowth to do the part we kept patching by hand on every account, that no agency takes care of.
Nick Balanutsa
MARKETING LEAD &BRAND-COMMS STRATEGIST
5 years in crypto marketing. Led launches for Warden (11M users, a ChatGPT moment for crypto narrative), ADI Chain (institutional L2 in MENA, 72+ hours trending on X), and GMTrade (Solana perpetuals rebrand). Currently Product Marketing Lead at Lunar Strategy. Co-founder of NextGrowth.
The story, locked.
Built for Superteam.
Story Sprint
- Positioning document
- Founder origin story
- Brand narrative & manifesto
- Five big ideas
- One workshop, one mid-sprint check-in, one handoff call
- Two iteration rounds per deliverable
The foundation. Everything above, locked in 10 days.
Book a callStory Sprint Plus
- Everything in Story Sprint
- A second 60-min strategy call mid-sprint PLUS
- 30-day post-launch support via Telegram PLUS
- 60-90 second launch video script PLUS
- Launch toolkit: X post, founder long-form + 3 follow-ups PLUS
For teams that want the launch itself covered, not just the foundation.
Book a callThree Superteam slots open per quarter.
Fair questions.
Honest answers.
The things founders actually ask on the first call,
including the uncomfortable ones.
How is this different from a marketing agency?
Agencies amplify the story. We build it. Most early-stage projects hire an agency before the story is locked, and the agency's work has nothing solid to amplify.
The Story Sprint is what you do before you bring in distribution help.
What if my team is still pre-launch / in stealth?
That's the ideal time. The Story Sprint locks your positioning before your first public-facing surface goes live, which means every external touch from day one is consistent.
Can we extend into a full NextGrowth engagement after?
Yes. The Story Sprint is the foundation layer of our full Brand-Comms Sprint ($8,500). Superteam projects who complete the Story Sprint and want to go deeper get $1,000 credited toward the full engagement within 365 days.
Lock the story
before you launch.
Three Superteam slots open per quarter





